6 Marketing Mistakes You May Be Making

These days, it’s not enough to launch an innovative product and hope traditional marketing or word-of-mouth will build your business. You have to take an active approach – especially to online marketing, to ensure your customers can find you when…

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BUILDING CONSUMER TRUST ONLINE: YOU CAN’T SELL WITHOUT IT

So, you’ve developed a strong brand and offer a great product. But do you have your consumer’s trust? When it comes to key purchase-making decisions, building consumer trust online is second in importance only to price and affordability[1], meaning you…

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Reaching Millennials in a Competitive Market

With millennial consumers gaining purchasing power, the consumer-packaged-goods (CPG) market has become more competitive than ever as new players fight for their piece of the pie. While consumers will always need conventional household items, food, and toiletries, discerning millennials have…

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5 Things to Keep Top of Mind When Marketing to Moms

Fifty-six percent of moms in the United States feel marketers can’t connect in an authentic, engaging, and valuable way.[1] The attempt to resonate is frequently missed. Here are five considerations to remember when marketing your brand and product to this…

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How To Differentiate Your Product With Product Testing

Launching a new product or service can be a risky proposition. There are so many different ways the launch can go wrong. One area where people often fail to plan accordingly is product differentiation. With so many products available on…

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Micro Influencers & How They Can Help Your Business

As you already know, social media marketing is one of the most effective ways to promote your business. However, chances are that you’re not getting as broad of a reach as you want. Unfortunately, it can take time to build…

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Promote Your Product With Media Coverage

With businesses from all over the globe pushing products left and right, the notion that your business can compete with them, especially on a non-digital media platform like TV, might seem far fetched. However, TV ads are nowhere near over….

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Reach A National Audience With TV

With businesses from all over the globe pushing products left and right, the notion that your business can compete with them, especially on a non-digital media platform like TV, might seem far-fetched. However, TV commercials, product tours and media coverage…

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Expose Your Product To Over 150,000 New Customers

Developing a new product is a process fraught with difficulties. Development, innovations, product testing — all of these are important and integral stages that present unique challenges to the developer. Many products, no matter how great the initial idea, never…

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Trust through Co-Creation

Here’s a riddle for you.

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