North America’s #1 consumer-tested award.

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No voting. No pay-to-play.
Because trust shouldn’t be a popularity contest. 



How are we different than other product awards?

In a world where product awards are becoming a go-to marketing strategy, the Parent Tested Parent Approved Seal of Approval stands out as the symbol of authenticity and trust.

Our award program is not just the latest marketing trend. Since 2007, we have been committed to providing genuine, unbiased reviews of quality products that consumers can rely on.

We believe consumer trust isn’t a popularity contest. That’s why our award recipients are not determined by a vote, and why our program is not pay-for-play. Brands cannot just buy our seal – it must be earned by meeting our rigorous testing standards.

The seal of approval is the award built on authentic, reviews and unbiased third-party endorsements…by parents, for parents.  It’s why millions of consumers turn to our seal as the instant symbol of trust, quality and reliability.

Join us in our mission to uphold the values of authenticity and trust in today’s ultra-competitive marketplace. Let’s work together to create a better shopping experience for parents everywhere.


Trusted brands include:

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Verified Reviews

Fake e-reviews are a very real and growing threat in the world of online reviews. At Parent Tested Parent Approved, all our e-reviews are authentic, from parents who have tested your product and endorsed it as being trustworthy and reliable.

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Authentic Testing

Our product award is built on authentic, unbiased testing from members of North America’s largest parent testing community. We’ll select a group of testers that align with the brand’s target audience, who will test the product in their homes, and provide feedback on its quality, dependability and overall value.

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Feedback about your product

After our product testers complete their evaluations, comments and scores are calculated to determine if the product is a winner. All the valuable insights collected from testing are available to the brand for use in marketing and product development strategies.

How Our Consumer Research Can Help You

Get your product in front of millions on TV

Parent Tested Parent Approved has a proven track record of connecting with audiences and promoting award-winning products on live television. With more than 300 appearances on North America’s top networks, we’re who TV producers turn to when looking for an enthusiastic, professional consumer trends expert.


Here is a sneak peek at how we can help promote your product to millions of viewers:

Trusted by the world’s top brands

Thousands of brands, from promising startups to nationally recognized labels, have proudly displayed the prominent seal of approval on their award-winning products, enhancing shelf appeal and giving them a distinct competitive advantage in-store and online. We have been a trusted partner for brands including Dyson, Vtech, P&G, Duracell, Pampers, Nintendo, Walgreens and Hello Bello. We’ve also partnered with family entertainment brands Peppa Pig and PJ Masks, live family experiences including Disney Interactive Studios and the Harlem Globetrotters, as well as vacation destinations such as Hyatt Resorts.

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