10 Ways To Amplify Your Recent Award Winning Product
Recognition by your industry feels good. You have proof-positive of what you know: your company builds the best products, and others now recognize that. While recognition matters, winning an award also gives you unique opportunities to grow your brand and…
Why Venture Capital Brands Need to Create Their Own Reputation
There’s no denying that every brand has its own reputation in its industry — good or bad. From powerful figures, such as Steve Jobs to Mark Zuckerberg, these faces have represented and made a name for their brands. Venture capital…
Are You a Startup or a Challenger Brand?
If you’re an entrepreneur looking to start your own business, you probably already have an idea of what you’re up against. There are millions of different companies and brands in today’s modern society, with more and more continually emerging. For…
What is Social Proof and How Can You Put It Into Practice?
When it comes to business and marketing, many consumers aren’t aware of the psychology that ties these two industries. With new trends constantly emerging in the digital age, more marketing tactics are being implemented in businesses. We all understand the…
Challenges of Parenting and Working from Home
For many working parents, the transition to working from home due to the pandemic may have been an exciting prospect. No more commuting. No annoying coworkers. More time with kids.
How COVID-19 is Shifting Consumer Behavior Forever
It would be an understatement to say the pandemic has significantly impacted how we live. Our homes have become offices and classrooms. Our shopping lists have been narrowed down to the essentials. And our social lives now take place through…
6 Marketing Mistakes You May Be Making
These days, it’s not enough to launch an innovative product and hope traditional marketing or word-of-mouth will build your business. You have to take an active approach – especially to online marketing, to ensure your customers can find you when…
How to Keep Consumer Trust During COVID-19
The COVID-19 pandemic has disrupted consumer behavior and shifted how brands need to keep customers on board. With more time spent at home and online, shoppers now make more online purchases without seeing products in-person first. In addition, job insecurity…
How to Adapt Your Customer Experience During COVID-19
Let’s face it: everyone wants to feel cared for as we adjust to a new way of living in this stressful time of uncertainty. As your wheels of commerce continue to turn, it’s important not to lose focus on the…
Navigating the Work-Life Balance While Parenting From Home
Parenting has always been a hard job, but the shift to working from home during the pandemic comes with its own unique challenges as parents try to stay productive while also caring for their kids. Of course, working remotely has…