Women’s Entrepreneurship Day: Meet Sharon Vinderine, Founder of Parent Tested Parent Approved
Sharon Vinderine never seems to slow down. As the charismatic, ambitious founder of Parent Tested Parent Approved (PTPA), Vinderine typically operates at one speed. All out full throttle. A highly respected leader and award-winning, industry-leading entrepreneur, Vinderine founded PTPA in...
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Parent Tested Parent Approved announces product award winners for 2022 holiday season
Just in time for the holiday season, we’re unveiling the latest winners of the Parent Tested Parent Approved Seal of Approval. Products underwent an extensive testing process from select members of our community of more than 200,000 parents. Winning products...
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Influencer Marketing
Top benefits of developing an influencer marketing strategy for 2023

As social media continues to become more integrated into our everyday lives, so too does the power of influencer marketing. Influencer marketing is here to stay. Google Trends suggest searches for the term “influencer marketing” increase 5000% per month. Social…

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How to get the most out of your product award

Winning a product award is a momentous celebration for your brand. It means all the hard work that you have put into your business has been recognized by a third party. The award means your product stands out from its…

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7 ways to build consumer trust

Consumer trust is all about building relationships. Just like in their everyday lives, consumers treat brands much like they treat people. They want a reason to like you and believe in what you stand for. Buyers are looking to invest…

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What is Social Proof and How Can You Put It Into Practice?

When it comes to business and marketing, many consumers aren’t aware of the psychology that connects these two industries together. With new trends constantly emerging in the digital age, businesses are implementing more strategic marketing tactics to keep up with…

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10 Ways To Amplify Your Recent Award Winning Product

Recognition by your industry feels good. You have proof-positive of what you know: your company builds the best products, and others now recognize that. While recognition matters, winning an award also gives you unique opportunities to grow your brand and…

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Why Venture Capital Brands Need to Create Their Own Reputation

There’s no denying that every brand has its own reputation in its industry — good or bad. From powerful figures, such as Steve Jobs to Mark Zuckerberg, these faces have represented and made a name for their brands. Venture capital…

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Are You a Startup or a Challenger Brand?

If you’re an entrepreneur looking to start your own business, you probably already have an idea of what you’re up against. There are millions of different companies and brands in today’s modern society, with more and more continually emerging. For…

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Challenges of Parenting and Working from Home

For many working parents, the transition to working from home due to the pandemic may have been an exciting prospect. No more commuting. No annoying coworkers. More time with kids.

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