Trust through Co-Creation

Here’s a riddle for you.

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How To Build An Influencer Marketing Strategy

If you are in the marketing business, then you know how important it is to get your brand name out there in an effective way. Of course, that is every marketer’s goal, but can be easier said than achieved. This…

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How Online Influencers Can Shape Shopping Behaviour

The marketing landscape has changed drastically in the past few years. While traditional approaches like TV spots and magazine ads are generating less and less traction, digital-based advertising has turned into a booming business. These digital advertising methods include social…

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The Millenial Mom

The average millenial mom is 31 yrs old and has one child. Born between early 1980s and mid-1990s, this is the first generation to But now more than ever, they are feeling unsupported by society and their fellow moms.

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Why Using A Company To Manage Your Influencer Marketing Campaign Makes Sense

Buying ad space on Google, Facebook and other search engines and social media apps has already begun to decline. Meanwhile, many brands are seeing massive ROI by getting their products placed or endorsed on content creator channels. Word-of-mouth reviews and…

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10 Benefits Of Influencer Marketing

Influencers have become very prominent figured on social media. They promote products, highlight their experiences, and offer suggestions. Many of them also have their own websites where they document their lives regularly. Influencer marketing is a very successful strategy that…

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How To Set Up Influencer Marketing Campaigns

Influencers are becoming very popular on social media. They promote products, places, and experiences to their followers, and make an income in return for their posts. Being an influencer isn’t necessarily a difficult job, but it’s the steps to becoming…

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Top 5 Reasons to Work with Micro Influencers

Instagram influencers are  content creators who have developed enough of an online following to hold real marketing power. Bids to be a part of their sponsored posts can reach the five figure range. The number of followers is the metric…

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Content Marketing Influencers: Choosing the Right Content Creators

Choose The Right Content Creators Choosing the right content creators for an influencer campaign can be a bit like dating – you want to make sure the person you select is the right fit, otherwise you may find yourself counting…

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Why Every Brand Needs a Spokesperson

Why Every Brand Needs a Spokesperson

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