Top 5 Ways to Market to Millennials

What are millennials looking for online, especially millennial parents.“Who are millennials?” Pop that question into Google and you’ll get over 46 million (and growing) results. To put it briefly, millennials are those born between 1981 and 1997 – old enough…

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Top 6 Methods of Communicating to Millennials

The Top 6 Preferred Methods of CommunicationThese days, millennial parents speak a language of their own. It’s a combination of the digital world, social media, and offline interactions all seamlessly rolled together into one unique conversation. As a Marketer, you need to…

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Best Practice Guide: Planning Twitter Parties

There’s a scene in the hit TV show How I Met Your Mother when Barney (the notoriously womanizer character) recounts a story of when no one showed up to his 11th birthday party. His mom, always ready to protect her…

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Marketing to Millennial Moms Best Practices

Millennial Moms Are Technology Addicts 80% of Millennials sleep next to their phones and if that’s not enough, over half said they would give up their sense of smell over their technology. Millennial Moms in particular are connected through an average…

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Why Every Brand Needs Social Media Influencers

Say hello to the new generation of moms: in between working and changing diapers, they’re researching new products and companies online to give their kids the best start possible – and they’re addicted to social media. These powerful consumers leverage…

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Why brands can’t afford to overlook the power of mom bloggers

When was the last time you watched a full ad on YouTube (instead of clicking “skip ad”)? When was the last time a commercial came on TV and you didn’t multi-task on your phone while waiting for your show to…

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