Why Venture Capital Brands Need to Create Their Own Reputation

There’s no denying that every brand has its own reputation in its industry — good or bad. From powerful figures, such as Steve Jobs to Mark Zuckerberg, these faces have represented and made a name for their brands. Venture capital…

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Are You a Startup or a Challenger Brand?

If you’re an entrepreneur looking to start your own business, you probably already have an idea of what you’re up against. There are millions of different companies and brands in today’s modern society, with more and more continually emerging. For…

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6 Marketing Mistakes You May Be Making

These days, it’s not enough to launch an innovative product and hope traditional marketing or word-of-mouth will build your business. You have to take an active approach – especially to online marketing, to ensure your customers can find you when…

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How to Keep Consumer Trust During COVID-19

The COVID-19 pandemic has disrupted consumer behavior and shifted how brands need to keep customers on board. With more time spent at home and online, shoppers now make more online purchases without seeing products in-person first. In addition, job insecurity…

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BUILDING CONSUMER TRUST ONLINE: YOU CAN’T SELL WITHOUT IT

So, you’ve developed a strong brand and offer a great product. But do you have your consumer’s trust? When it comes to key purchase-making decisions, building consumer trust online is second in importance only to price and affordability[1], meaning you…

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How to Break Through During the Busy Holiday Season

It may be the most wonderful time of year, but the holiday shopping season can be a challenge for brands as the market becomes cluttered with products, services, and promotions vying for shoppers’ attention. Fortunately, if you take the right…

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5 Ways to Keep Your Customers Coming Back

A strong product and well-developed brand are essential in the success of a small business, but exceptional customer service can give you an edge over the competition by fostering an emotional connection to your brand. Positive interactions can lead to…

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5 Things to Keep Top of Mind When Marketing to Moms

Fifty-six percent of moms in the United States feel marketers can’t connect in an authentic, engaging, and valuable way.[1] The attempt to resonate is frequently missed. Here are five considerations to remember when marketing your brand and product to this…

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Thoughtful Changes Companies Are Making in Light of COVID-19

Let’s face it: with the rapidly changing economic landscape, businesses are trying to stay afloat. Everyone is experiencing turmoil. Yet, it’s the companies focused on determining what adjustments they’ll need to make amidst the ongoing crisis and adapting to these…

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Differentiation During Crisis and Beyond

These are trying times. Social distancing is impacting every facet of life across the world. It is the antithesis of our typically social world. From In-Store to Online From a retail perspective, the landscape has had to change literally overnight. …

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