Purpose as your Differentiator

Purpose continues to be a differentiator and bottom-line driver

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10 Ways To Leverage A Product Award

Winning an industry product award can be a real feather in your cap that boosts your brand’s awareness and image. It’s important to capitalize on your win as soon as possible, though. How do you make the most of winning…

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How To Build An Influencer Marketing Strategy

If you are in the marketing business, then you know how important it is to get your brand name out there in an effective way. Of course, that is every marketer’s goal, but can be easier said than achieved. This…

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What It Takes To Get Your Product on TV

Promoting Your Product on TV In recent years, digital advertising has changed significantly. Social media, blogging, email — these are all effective marketing strategies that have potential to deliver a high return with very little invested. Even with these new…

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Why TV Still Works as an Advertising Channel

The advent of digital technology has brought with it a revolution in advertising and marketing. Email, social media, blogs and other digital methods have ushered in a new era where most customers are easy to reach with just a few…

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How To Set Up Influencer Marketing Campaigns

Influencers are becoming very popular on social media. They promote products, places, and experiences to their followers, and make an income in return for their posts. Being an influencer isn’t necessarily a difficult job, but it’s the steps to becoming…

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Top 5 Reasons to Work with Micro Influencers

Instagram influencers are  content creators who have developed enough of an online following to hold real marketing power. Bids to be a part of their sponsored posts can reach the five figure range. The number of followers is the metric…

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Facebook’s Move to Cryptocurrency

If you were to ask the average consumer about cryptocurrency, most of them would probably say something along the lines of “oh, you mean like Bitcoin?” and then the conversation would end.  Cryptocurrency is still having it’s moment in the…

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Building Trust from the Inside Out

It’s what’s on the inside that counts, right? Maybe.  But we are used to that expression as it pertains to people.  We overlook the fact that it can pertain to businesses as well.  As companies we often forget that the…

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BRAND TRUST: A JOURNEY NOT JUST A DESTINATION

It’s not the destination but the journey, they say.

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