Thoughtful Changes Companies Are Making in Light of COVID-19

Let’s face it: with the rapidly changing economic landscape, businesses are trying to stay afloat. Everyone is experiencing turmoil. Yet, it’s the companies focused on determining what adjustments they’ll need to make amidst the ongoing crisis and adapting to these…

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Differentiation During Crisis and Beyond

These are trying times. Social distancing is impacting every facet of life across the world. It is the antithesis of our typically social world. From In-Store to Online From a retail perspective, the landscape has had to change literally overnight. …

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How To Differentiate Your Product With Product Testing

Launching a new product or service can be a risky proposition. There are so many different ways the launch can go wrong. One area where people often fail to plan accordingly is product differentiation. With so many products available on…

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HOW CERTIFICATIONS AND AWARDS BUILD CONSUMER TRUST

Every brand is trying to figure out how to get consumers to notice and trust their products. We see marketing strategies of every kind and on every sort of media — social media, radio, television, billboards, etc.

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How Does Branding Affect Consumer Purchasing Decisions

The impact branding has on purchasing decisions is incalculable.Your brand is the public face of your product, your company and your corporate identity. What are you all about? What are your values? Your brand says it all. How you present…

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How Buying TV Advertisements Can Help Your Business

With businesses from all over the globe pushing products left and right, the notion that your business can compete with them, especially on a non-digital media platform like TV, might seem far-fetched. However, TV commercials, product tours and media coverage…

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Micro Influencers & How They Can Help Your Business

As you already know, social media marketing is one of the most effective ways to promote your business. However, chances are that you’re not getting as broad of a reach as you want. Unfortunately, it can take time to build…

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Promote Your Product With Media Coverage

With businesses from all over the globe pushing products left and right, the notion that your business can compete with them, especially on a non-digital media platform like TV, might seem far fetched. However, TV ads are nowhere near over….

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Reach A National Audience With TV

With businesses from all over the globe pushing products left and right, the notion that your business can compete with them, especially on a non-digital media platform like TV, might seem far-fetched. However, TV commercials, product tours and media coverage…

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How To Market Your Product On TV

Despite the ever growing retail powerhouse of eCommerce, TV marketing and sales still command and audience of millions of viewers. QVC and channels like it continue to thrive selling thousands of products, services and items daily on a near 24…

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