Parent Tested Parent Approved™ Brand Spotlight: OFF!® for Adults & Kids
Summer family time and annoying bugs go hand in hand (yes, even in later summer!). But with so many insect repellent options for consumers to choose from, how do shoppers know which ones deliver on their promises?
The OFF!® for Adults & Kids line provides families with what they need most during the summer months (yes, even late summer!): effective protection that works for everyone, from toddlers to adults. OFF!® is a brand synonymous with reliable insect protection, and they once again deliver with these products, available in aerosol, lotion and spritz.
Consumer trust isn’t built through marketing promises. It’s driven by social proof and third-party endorsements. It’s why SC Johnson entered these products for testing to earn the Parent Tested Parent Approved™ Certification for their entire OFF!® for Adults & Kids line.
The SC Johnson team shared how earning this Certification helped increase consumer trust by demonstrating their commitment to family safety, giving parents the confidence they need to keep themselves and their children safe.
Brand Spotlight: Parent Tested Parent Approved™ Brand Spotlight: OFF!® for Adults & Kids
In today’s crowded marketplace, what are you doing to help your brand stand out to consumers?
“For over 50 years, the OFF!® brand has been committed to protecting moments outdoors for any lifestyle – from backyards to picnics to adventures – by helping fend off mosquitoes, ticks, biting flies and more with bug sprays and other solutions.
Families with young children may choose to spend time outdoors together, as it’s a great way to share quality time. That’s why it was so important to include family-focused repellents to the OFF!® portfolio. OFF!® for Adults & Kids builds on our longstanding commitment to help people enjoy the outdoors without the worry of biting insects by offering fragrance-free and non-greasy repellents that are suitable for younger children when used as directed.
When families use OFF!® for Adults & Kids products trust and loyalty are built, because the OFF!® brand is focused on providing smart solutions that help protect the entire family. We are honored to have the line’s trustworthiness bolstered with the Parent Tested Parent Approved™ certification!”
What key features do you believe set your product apart from your competitors?
“Factors such as stickiness, greasiness and smell may deter people from applying insect repellents and making protection a priority. In fact, 38% of Americans note skin feel and 36% note smell as top deterrers from applying insect repellent*. OFF!® for Adults & Kids’ fragrance-free and non-greasy repellents directly address these barriers by providing products that help keep mosquitoes away without the smell or greasy feel that may cause kids to resist mosquito protection. Lastly, these new OFF!® repellents are available in three easy-to-apply formats of Aerosol, Lotion and Spritz, allowing families heading outdoors to choose the repellent that works best for them.”
What does earning the Parent Tested Parent Approved™ Certification mean to your brand?
“The Parent Tested Parent Approved™ certification means a great deal. OFF!® is committed to helping preserve family time outdoors and receiving the Parent Tested Parent Approved™ certification signifies that we’re delivering on this objective. OFF!® repellents help provide families with fragrance-free and non-greasy protection against mosquitoes and the Parent Tested Parent Approved™ certification showcases the strength of the brand’s portfolio.”
In what ways has the PTPA Certification seal enhanced your marketing campaigns and overall strategy?
“Earning the Parent Tested Parent Approved™ certification indicates that our focus on fragrance-free and non-greasy protection against mosquitoes for both adults and kids is resonating with parents. Receiving this great recognition based on the insights from the Parent Tested Parent Approved™ network of 250,000+ parents reinforces consumer trust in our products, which is critical to our success as a brand. We will continue to prioritize our consumers’ experiences while creating innovative products that directly respond to their preferences.”
*Survey Methodology: This survey was conducted online within the United States by The Harris Poll on behalf of OFF!® from January 16-21, 2025, among 3,051 adults ages 18 and older. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.5 percentage points using a 95% confidence level.