Parent Tested Parent Approved™ Brand Spotlight: Crayola Create and Play
In today’s hyper-connected world, digital creativity apps promise everything, but which ones actually enhance skills while building consumer trust?
Crayola Create and Play delivers on both by combining the renowned Crayola tools with an easy-to-learn educational design.
The platform, which earned the trusted Parent Tested Parent Approved™ Certification, features hundreds of activities that develop creative confidence in children ages 3-8. Parents see results on several levels: improved fine motor skills, enhanced creativity and genuine learning engagement.
For Red Games Co, the PTPA Certification became a valuable bridge to enhancing consumer trust with today’s parents.
Real parents. Real insights. Real impact.
Brian Lovell, CEO of Red Games Co, shares how the PTPA Certification helped families feel confident choosing their platform over countless alternatives.
Brand Spotlight: Crayola Create and Play
In today’s crowded marketplace, what are you doing to help your brand stand out to consumers?
“We design every experience in Crayola Create and Play to spark imagination and learning, while reinforcing Crayola’s mission of creative self-expression. In a marketplace flooded with passive entertainment, our app gives kids a safe, inspiring space to create, explore, and grow.”
What key features do you believe set your product apart from your competitors?
“We leverage the strength of the Crayola brand, which is synonymous with creativity, safety, and childhood development, while pushing beyond the expected. Through strategic brand partnerships and interactive events, we’re able to bring joy and learning to our audience with content that feels both familiar and new, whether it’s a themed activity with a beloved character or a challenge that teaches STEAM concepts in an accessible way. Crayola Create and Play offers a play-based learning experience that encourages an open-ended exploration and discovery.”
What does earning the Parent Tested Parent Approved™ Certification mean to your brand?
“Earning the Parent Tested Parent Approved™ certification is an incredible honor, and a powerful validation of the care and creativity we pour into every part of the app. This recognition means that real parents and kids have used and trusted our product enough to recommend it.”
In what ways has the PTPA Certification seal enhanced your marketing campaigns and overall strategy?
“The PTPA certification seal has become a valuable signal of trust in our marketing efforts, especially because we mostly speak to parents. The PTPA badge offers an immediate layer of credibility to our apps because the certification comes from real families. It enhances our main focus of providing an app where parents can let their kids play stress free.
What would you tell other brands that are considering applying for the PTPA Certification?
“If you’re a brand that truly values authentic feedback from real families, the PTPA certification is absolutely worth pursuing. It’s more than just a badge—it’s a trusted endorsement from the audience you’re trying to reach, particularly, if you have a focus on reaching parents.”