6 Marketing Mistakes You May Be Making

These days, it’s not enough to launch an innovative product and hope traditional marketing or word-of-mouth will build your business. You have to take an active approach – especially to online marketing, to ensure your customers can find you when…

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Reaching Millennials in a Competitive Market

With millennial consumers gaining purchasing power, the consumer-packaged-goods (CPG) market has become more competitive than ever as new players fight for their piece of the pie. While consumers will always need conventional household items, food, and toiletries, discerning millennials have…

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Micro Influencers & How They Can Help Your Business

As you already know, social media marketing is one of the most effective ways to promote your business. However, chances are that you’re not getting as broad of a reach as you want. Unfortunately, it can take time to build…

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Expose Your Product To Over 150,000 New Customers

Developing a new product is a process fraught with difficulties. Development, innovations, product testing — all of these are important and integral stages that present unique challenges to the developer. Many products, no matter how great the initial idea, never…

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Trust through Co-Creation

Here’s a riddle for you.

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How To Build An Influencer Marketing Strategy

If you are in the marketing business, then you know how important it is to get your brand name out there in an effective way. Of course, that is every marketer’s goal, but can be easier said than achieved. This…

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How Online Influencers Can Shape Shopping Behaviour

The marketing landscape has changed drastically in the past few years. While traditional approaches like TV spots and magazine ads are generating less and less traction, digital-based advertising has turned into a booming business. These digital advertising methods include social…

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The Millenial Mom

The average millenial mom is 31 yrs old and has one child. Born between early 1980s and mid-1990s, this is the first generation to But now more than ever, they are feeling unsupported by society and their fellow moms.

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Why Using A Company To Manage Your Influencer Marketing Campaign Makes Sense

Buying ad space on Google, Facebook and other search engines and social media apps has already begun to decline. Meanwhile, many brands are seeing massive ROI by getting their products placed or endorsed on content creator channels. Word-of-mouth reviews and…

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10 Benefits Of Influencer Marketing

Influencers have become very prominent figured on social media. They promote products, highlight their experiences, and offer suggestions. Many of them also have their own websites where they document their lives regularly. Influencer marketing is a very successful strategy that…

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