The average millenial mom is 31 yrs old and has one child. Born between early 1980s and mid-1990s, this is the first generation to But now more than ever, they are feeling unsupported by society and their fellow moms.
Millennial Moms make up 52% of the Millennial generation.
This is a unique opportunity for brands to step in and address their concerns. Look at their needs and aspire to deliver on their expectations. Because who doesn’t want to feel appreciated?!
Their Goals and Aspirations:
Millennial Moms’ goals and aspirations change when motherhood hits. Prior to motherhood, their most important goals are:
- Time with friends
After motherhood, their most important goals are:
- Their child’s well-being
- Raising healthy children
- Successful marriage or relationship
- Spending time with family
- Financial security
As Millennials enter parenthood, many things change such as their goals and aspirations, and purchase criteria, and media consumption – but one key thing stays the same:
“Becoming a Mom does not make a Millennial less of a Millennial. She’s still a digitally savvy consumer.”