Women’s Entrepreneurship Day: Meet Sharon Vinderine, Founder of Parent Tested Parent Approved
Sharon Vinderine never seems to slow down. As the charismatic, ambitious founder of Parent Tested Parent Approved (PTPA), Vinderine typically operates at one speed. All out full throttle. A highly respected leader and award-winning, industry-leading entrepreneur, Vinderine founded PTPA in...
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Parent Tested Parent Approved announces product award winners for 2022 holiday season
Just in time for the holiday season, we’re unveiling the latest winners of the Parent Tested Parent Approved Seal of Approval. Products underwent an extensive testing process from select members of our community of more than 200,000 parents. Winning products...
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Influencer Marketing
Top benefits of developing an influencer marketing strategy for 2023

As social media continues to become more integrated into our everyday lives, so too does the power of influencer marketing. Influencer marketing is here to stay. Google Trends suggest searches for the term “influencer marketing” increase 5000% per month. Social…

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How to get the most out of your product award

Winning a product award is a momentous celebration for your brand. It means all the hard work that you have put into your business has been recognized by a third party. The award means your product stands out from its…

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7 ways to build consumer trust

Consumer trust is all about building relationships. Just like in their everyday lives, consumers treat brands much like they treat people. They want a reason to like you and believe in what you stand for. Buyers are looking to invest…

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What is Social Proof and How Can You Put It Into Practice?

When it comes to business and marketing, many consumers aren’t aware of the psychology that connects these two industries together. With new trends constantly emerging in the digital age, businesses are implementing more strategic marketing tactics to keep up with…

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