2024 Pet Owners Survey: Insights into the current state of pet care and products

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The pet care landscape is constantly changing, and staying on top of the latest consumer trends is crucial for pet brands looking to stay one step in front of the competition in this ultra-competitive space. Our 2024 Pet Owners Survey is a comprehensive analysis fueled by feedback from over 1,600 pet owners from across North America.

This extensive report is designed to equip pet brands, marketing teams, industry professionals and researchers with data-driven insights into the evolving preferences and behaviors within the pet care market in 2024.

As the industry continues to shift, understanding these insights is essential for those looking to innovate and adapt. This survey sheds light on what strategies are resonating with pet owners and identifies emerging trends that are shaping the future of pet products and services.

For brands and professionals committed to leading the pet care market, the 2024 Pet Owners Survey serves as an invaluable guide to navigating the challenges and opportunities that lie ahead.

Pet Owners Survey: Understanding the Modern Pet Owner

Our survey taps into a diverse demographic, encompassing a wide range of ages, income levels and geographical locations to ensure a holistic view of the North American pet owner. By dissecting the preferences of urban, suburban and rural pet care dynamics, the report offers a granular view of consumer behaviors and habits that shape the pet care industry today.

What Pet Owners Are Thinking: Beyond The Numbers

The 2024 Pet Owners Survey report goes beyond just statistics, offering a blend of quantitative data and qualitative insights. Our detailed look into brand loyalty, product quality, pricing, sustainability and the digital influence on shopping behaviors provides a multidimensional perspective on today’s pet care market. This approach allows brands to extract actionable insights that are crucial for understanding the modern pet owner’s needs and preferences.

Key Insights: A Preview

One of the key findings of our survey is the shifting paradigm of pet owner loyalty. No longer are purchasing decisions predominantly price-driven; there’s a noticeable tilt towards quality and sustainability. This reflects a broader consumer trend towards responsible purchasing, but within the pet care sector, it’s particularly pronounced.

Infographic summarizing key findings from the 2024 Pet Owners Survey, highlighting top trends and preferences in pet care

Our research also punctuates the significant role of authentic reviews and social media in shaping pet care trends. Pet owners are increasingly influenced by reviews, user-generated content and feedback, from product recommendations to pet care tips, indicating a more engaged and networked approach to pet ownership.

Infographic summarizing key findings from the 2024 Pet Owners Survey, highlighting top trends and preferences in pet care

Why This Report Is A Game Changer For Your Brand

For pet brands and marketing teams in the pet care industry, the 2024 Pet Owners Survey report is a detailed roadmap of current trends and consumer preferences. The findings in this report will help businesses make informed decisions about product development, marketing strategies and customer engagement for the remainder of 2024 and beyond.

As the pet care industry continues to grow and evolve, understanding the changing landscape is key to staying competitive and meeting the needs of pet owners. Learn how these insights can help your brand.


Find out how our targeted surveys can change the game for your brand.