10 Ways To Amplify Your Recent Award Winning Product

Recognition by your industry feels good. You have proof-positive of what you know: your company builds the best products, and others now recognize that. While recognition matters, winning an award also gives you unique opportunities to grow your brand and…

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What is Social Proof and How Can You Put It Into Practice?

When it comes to business and marketing, many consumers aren’t aware of the psychology that ties these two industries. With new trends constantly emerging in the digital age, more marketing tactics are being implemented in businesses. We all understand the…

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How to Keep Consumer Trust During COVID-19

The COVID-19 pandemic has disrupted consumer behavior and shifted how brands need to keep customers on board. With more time spent at home and online, shoppers now make more online purchases without seeing products in-person first. In addition, job insecurity…

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BUILDING CONSUMER TRUST ONLINE: YOU CAN’T SELL WITHOUT IT

So, you’ve developed a strong brand and offer a great product. But do you have your consumer’s trust? When it comes to key purchase-making decisions, building consumer trust online is second in importance only to price and affordability[1], meaning you…

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How To Differentiate Your Product With Product Testing

Launching a new product or service can be a risky proposition. There are so many different ways the launch can go wrong. One area where people often fail to plan accordingly is product differentiation. With so many products available on…

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How Awards And Certifications Differentiate Your Products

If you’re trying to market a brand or product in today’s marketplace, you’re going to encounter difficulties. There are so many people and companies doing similar things, and differentiating your products from competitors is both a challenge and a necessity….

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Five TV Advertising Pros And Cons

In the age of Amazon, Google and YouTube, television advertising seems like a step backward as opposed making progress reaching your target market. Despite what you may have read or heard, TV advertising is still going strong and delivering ROIs…

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HOW CERTIFICATIONS AND AWARDS BUILD CONSUMER TRUST

Every brand is trying to figure out how to get consumers to notice and trust their products. We see marketing strategies of every kind and on every sort of media — social media, radio, television, billboards, etc.

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Why Award Programs Work

While it’s not a recent innovation by any means, there’s no denying that the concept of the customer loyalty program has grown exponentially in recent years. Due to there being so many avenues available for businesses to communicate directly with…

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How To Market Your Product On TV

Despite the ever growing retail powerhouse of eCommerce, TV marketing and sales still command and audience of millions of viewers. QVC and channels like it continue to thrive selling thousands of products, services and items daily on a near 24…

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