Why Venture Capital Brands Need to Create Their Own Reputation
There’s no denying that every brand has its own reputation in its industry — good or bad. From powerful figures, such as Steve Jobs to Mark Zuckerberg, these faces have represented and made a name for their brands. Venture capital…
Challenges of Parenting and Working from Home
For many working parents, the transition to working from home due to the pandemic may have been an exciting prospect. No more commuting. No annoying coworkers. More time with kids.
How COVID-19 is Shifting Consumer Behavior Forever
It would be an understatement to say the pandemic has significantly impacted how we live. Our homes have become offices and classrooms. Our shopping lists have been narrowed down to the essentials. And our social lives now take place through…
How to Keep Consumer Trust During COVID-19
The COVID-19 pandemic has disrupted consumer behavior and shifted how brands need to keep customers on board. With more time spent at home and online, shoppers now make more online purchases without seeing products in-person first. In addition, job insecurity…
How to Adapt Your Customer Experience During COVID-19
Let’s face it: everyone wants to feel cared for as we adjust to a new way of living in this stressful time of uncertainty. As your wheels of commerce continue to turn, it’s important not to lose focus on the…
Navigating the Work-Life Balance While Parenting From Home
Parenting has always been a hard job, but the shift to working from home during the pandemic comes with its own unique challenges as parents try to stay productive while also caring for their kids. Of course, working remotely has…
How to Break Through During the Busy Holiday Season
It may be the most wonderful time of year, but the holiday shopping season can be a challenge for brands as the market becomes cluttered with products, services, and promotions vying for shoppers’ attention. Fortunately, if you take the right…
5 Ways to Keep Your Customers Coming Back
A strong product and well-developed brand are essential in the success of a small business, but exceptional customer service can give you an edge over the competition by fostering an emotional connection to your brand. Positive interactions can lead to…
Reaching Millennials in a Competitive Market
With millennial consumers gaining purchasing power, the consumer-packaged-goods (CPG) market has become more competitive than ever as new players fight for their piece of the pie. While consumers will always need conventional household items, food, and toiletries, discerning millennials have…
5 Things to Keep Top of Mind When Marketing to Moms
Fifty-six percent of moms in the United States feel marketers can’t connect in an authentic, engaging, and valuable way.[1] The attempt to resonate is frequently missed. Here are five considerations to remember when marketing your brand and product to this…