There’s no denying that every brand has its own reputation in its industry — good or bad. From powerful figures, such as Steve Jobs to Mark Zuckerberg, these faces have represented and made a name for their brands. Venture capital…
For many working parents, the transition to working from home due to the pandemic may have been an exciting prospect. No more commuting. No annoying coworkers. More time with kids.
It would be an understatement to say the pandemic has significantly impacted how we live. Our homes have become offices and classrooms. Our shopping lists have been narrowed down to the essentials. And our social lives now take place through…
The COVID-19 pandemic has disrupted consumer behavior and shifted how brands need to keep customers on board. With more time spent at home and online, shoppers now make more online purchases without seeing products in-person first. In addition, job insecurity…
Let’s face it: everyone wants to feel cared for as we adjust to a new way of living in this stressful time of uncertainty. As your wheels of commerce continue to turn, it’s important not to lose focus on the…
Parenting has always been a hard job, but the shift to working from home during the pandemic comes with its own unique challenges as parents try to stay productive while also caring for their kids. Of course, working remotely has…
It may be the most wonderful time of year, but the holiday shopping season can be a challenge for brands as the market becomes cluttered with products, services, and promotions vying for shoppers’ attention. Fortunately, if you take the right…
A strong product and well-developed brand are essential in the success of a small business, but exceptional customer service can give you an edge over the competition by fostering an emotional connection to your brand. Positive interactions can lead to…
With millennial consumers gaining purchasing power, the consumer-packaged-goods (CPG) market has become more competitive than ever as new players fight for their piece of the pie. While consumers will always need conventional household items, food, and toiletries, discerning millennials have…
Fifty-six percent of moms in the United States feel marketers can’t connect in an authentic, engaging, and valuable way.[1] The attempt to resonate is frequently missed. Here are five considerations to remember when marketing your brand and product to this…