Thoughtful Changes Companies Are Making in Light of COVID-19

Let’s face it: with the rapidly changing economic landscape, businesses are trying to stay afloat. Everyone is experiencing turmoil. Yet, it’s the companies focused on determining what adjustments they’ll need to make amidst the ongoing crisis and adapting to these…

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How Does Branding Affect Consumer Purchasing Decisions

The impact branding has on purchasing decisions is incalculable.Your brand is the public face of your product, your company and your corporate identity. What are you all about? What are your values? Your brand says it all. How you present…

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How Buying TV Advertisements Can Help Your Business

With businesses from all over the globe pushing products left and right, the notion that your business can compete with them, especially on a non-digital media platform like TV, might seem far-fetched. However, TV commercials, product tours and media coverage…

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Why Award Programs Work

While it’s not a recent innovation by any means, there’s no denying that the concept of the customer loyalty program has grown exponentially in recent years. Due to there being so many avenues available for businesses to communicate directly with…

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How To Market Your Product On TV

Despite the ever growing retail powerhouse of eCommerce, TV marketing and sales still command and audience of millions of viewers. QVC and channels like it continue to thrive selling thousands of products, services and items daily on a near 24…

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How Online Influencers Can Shape Shopping Behaviour

The marketing landscape has changed drastically in the past few years. While traditional approaches like TV spots and magazine ads are generating less and less traction, digital-based advertising has turned into a booming business. These digital advertising methods include social…

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Why Using A Company To Manage Your Influencer Marketing Campaign Makes Sense

Buying ad space on Google, Facebook and other search engines and social media apps has already begun to decline. Meanwhile, many brands are seeing massive ROI by getting their products placed or endorsed on content creator channels. Word-of-mouth reviews and…

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10 Benefits Of Influencer Marketing

Influencers have become very prominent figured on social media. They promote products, highlight their experiences, and offer suggestions. Many of them also have their own websites where they document their lives regularly. Influencer marketing is a very successful strategy that…

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How To Set Up Influencer Marketing Campaigns

Influencers are becoming very popular on social media. They promote products, places, and experiences to their followers, and make an income in return for their posts. Being an influencer isn’t necessarily a difficult job, but it’s the steps to becoming…

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Top 5 Reasons to Work with Micro Influencers

Instagram influencers are  content creators who have developed enough of an online following to hold real marketing power. Bids to be a part of their sponsored posts can reach the five figure range. The number of followers is the metric…

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