Women’s Entrepreneurship Day: Meet Sharon Vinderine, Founder of Parent Tested Parent Approved
Sharon Vinderine never seems to slow down. As the charismatic, ambitious founder of Parent Tested Parent Approved (PTPA), Vinderine typically operates at one speed. All out full throttle. A highly respected leader and award-winning, industry-leading entrepreneur, Vinderine founded PTPA in...
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Parent Tested Parent Approved announces product award winners for 2022 holiday season
Just in time for the holiday season, we’re unveiling the latest winners of the Parent Tested Parent Approved Seal of Approval. Products underwent an extensive testing process from select members of our community of more than 200,000 parents. Winning products...
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How to get the most out of your product award

Winning a product award is a momentous celebration for your brand. It means all the hard work that you have put into your business has been recognized by a third party. The award means your product stands out from its…

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7 ways to build consumer trust

Consumer trust is all about building relationships. Just like in their everyday lives, consumers treat brands much like they treat people. They want a reason to like you and believe in what you stand for. Buyers are looking to invest…

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What is Social Proof and How Can You Put It Into Practice?

When it comes to business and marketing, many consumers aren’t aware of the psychology that connects these two industries together. With new trends constantly emerging in the digital age, businesses are implementing more strategic marketing tactics to keep up with…

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10 Ways To Amplify Your Recent Award Winning Product

Recognition by your industry feels good. You have proof-positive of what you know: your company builds the best products, and others now recognize that. While recognition matters, winning an award also gives you unique opportunities to grow your brand and…

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How To Differentiate Your Product With Product Testing

Launching a new product or service can be a risky proposition. There are so many different ways the launch can go wrong. One area where people often fail to plan accordingly is product differentiation. With so many products available on…

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How Awards And Certifications Differentiate Your Products

If you’re trying to market a brand or product in today’s marketplace, you’re going to encounter difficulties. There are so many people and companies doing similar things, and differentiating your products from competitors is both a challenge and a necessity….

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HOW CERTIFICATIONS AND AWARDS BUILD CONSUMER TRUST

Every brand is trying to figure out how to get consumers to notice and trust their products. We see marketing strategies of every kind and on every sort of media — social media, radio, television, billboards, etc.

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Promote Your Product With Media Coverage

With businesses from all over the globe pushing products left and right, the notion that your business can compete with them, especially on a non-digital media platform like TV, might seem far fetched. However, TV ads are nowhere near over….

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