10 Ways To Amplify Your Recent Award Winning Product

Recognition by your industry feels good. You have proof-positive of what you know: your company builds the best products, and others now recognize that. While recognition matters, winning an award also gives you unique opportunities to grow your brand and…

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Why Venture Capital Brands Need to Create Their Own Reputation

There’s no denying that every brand has its own reputation in its industry — good or bad. From powerful figures, such as Steve Jobs to Mark Zuckerberg, these faces have represented and made a name for their brands. Venture capital…

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Are You a Startup or a Challenger Brand?

If you’re an entrepreneur looking to start your own business, you probably already have an idea of what you’re up against. There are millions of different companies and brands in today’s modern society, with more and more continually emerging. For…

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What is Social Proof and How Can You Put It Into Practice?

When it comes to business and marketing, many consumers aren’t aware of the psychology that ties these two industries. With new trends constantly emerging in the digital age, more marketing tactics are being implemented in businesses. We all understand the…

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How to Keep Consumer Trust During COVID-19

The COVID-19 pandemic has disrupted consumer behavior and shifted how brands need to keep customers on board. With more time spent at home and online, shoppers now make more online purchases without seeing products in-person first. In addition, job insecurity…

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BUILDING CONSUMER TRUST ONLINE: YOU CAN’T SELL WITHOUT IT

So, you’ve developed a strong brand and offer a great product. But do you have your consumer’s trust? When it comes to key purchase-making decisions, building consumer trust online is second in importance only to price and affordability[1], meaning you…

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How To Differentiate Your Product With Product Testing

Launching a new product or service can be a risky proposition. There are so many different ways the launch can go wrong. One area where people often fail to plan accordingly is product differentiation. With so many products available on…

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How Awards And Certifications Differentiate Your Products

If you’re trying to market a brand or product in today’s marketplace, you’re going to encounter difficulties. There are so many people and companies doing similar things, and differentiating your products from competitors is both a challenge and a necessity….

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HOW CERTIFICATIONS AND AWARDS BUILD CONSUMER TRUST

Every brand is trying to figure out how to get consumers to notice and trust their products. We see marketing strategies of every kind and on every sort of media — social media, radio, television, billboards, etc.

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How Does Branding Affect Consumer Purchasing Decisions

The impact branding has on purchasing decisions is incalculable.Your brand is the public face of your product, your company and your corporate identity. What are you all about? What are your values? Your brand says it all. How you present…

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