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As the marketplace for family-friendly products becomes larger and ever harder to navigate, we’re often asked how a new product gets attention from parents. One of the best ways to enter this hugely competitive market is by having your product tested by parents who can see how your solution to their issues works in their own families.

A selection of PTPA award-winning products

How Does PTPA Compare Against Other Product Award Programs?

As the marketplace for family-friendly products becomes larger and ever harder to navigate, we’re often asked how a new product gets attention from parents. One of the best ways to enter this hugely competitive market is by having your product tested by parents who can see how your solution to their issues works in their own families. Many parents rely on consumer reviews such as ours when buying products for their children. If they can see that your product has been tested and earned other parents’ approval, they are most likely to buy from you. What they are looking for specifically is a seal of approval from real families.

Parent Tested Parent Approved is a program designed to help companies get their innovations tested by real moms and dads. As an inventor or developer, you’ll get valuable feedback and parent approval so your customers can see your product truly works for families. While the PTPA award is the standard for parent approved products, you may want to know how we compare against other product award programs. Use this page as a guide to the top baby and children’s products awards programs available and how PTPA stacks up.

Licensing and usage of the PTPA Seal of Approval

The official PTPA award seal is unique and recognized by consumers as a mark of trust

Marketing support

Press release, inclusion on PTPA official lists, and an email blast to our PTPA list of moms who’ve opted in to receive communications

Social media advertising

Upper tier subscriptions receive Instagram posts and Facebook ad campaigns

Individual rating platform

PTPA is not a competition pitting your product against others so you have the ability to subscribe the moment your product is ready for testing

Flexibility

Choose from one, two, or three-year subscriptions at levels that best fits your needs

Who is this for?

The PTPA Seal of Approval program is for brands that want to stand out from their competition. Looking for a unique way to market your products in-store, online, or through word of mouth campaigns? Are online reviews and peer endorsements part of your marketing initiatives? Want “At-A-Glance” credibility and trust? Then the PTPA Seal of Approval program is for you.

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PTPA Award Program Packages

We have something for everyone. Whether you are simply looking for the opportunity to earn our award or looking to build awareness through digital or television campaigns, we have packages to fit your budget.

What Winners Say

For more than 12 years, PTPA has been helping brands get their products in front of consumers. Combining the PTPA Seal of Approval with our community of over 200,000 families across North America, PTPA has helped brands create impact and raise awareness for their products.

Frequently Asked Questions

We understand you may still have questions. Hopefully, we’ve got the answers below.

How do I submit my product?

So glad you asked! We evaluate each product prior to submission so click on the certify my product link and please complete the questionnaire. Or contact your sales person for a personal unique link.

How many products are required for testing?

Depending on the value of the product, we will need 15 product samples. Higher value items have a lower sample requirement. Please contact your account executive at the time of submission for exact numbers.

I have asked to be invoiced for my submission; will this delay the testing process?

The testing process does not begin until full payment for the submission has been received.

If my product is awarded the Seal of Approval, how do I access the images of the seal?

Once you have received notification that your product is a PTPA winner, please sign the license agreement. Once the agreement is returned to us, we will email you with the seal images for use on your marketing materials, product packaging and website.

What happens after I submit my product to PTPA for testing and I have made an online payment?

Once you have entered your product into our system and entered your payment (US currency) you will be contacted by a Campaign Administrator with next steps for product shipping.

Who is testing my products?

You tell us. When you submit your product, you will be asked questions about the ideal target demographic for your product. That’s how we select our testers.

I have asked to be invoiced for my submission; will this delay the testing process?

The testing process does not begin until full payment for the submission has been received.

What happens if I don’t win?

For starters, you get a 70% refund of your fees. If that wasn’t enough to show you how legitimate our program is, we also throw in the market research we’ve compiled from our testers. Did we mention we are the only awards organization in North America that does this?

What happens after I submit my product to PTPA for testing and I have made an online payment?

Once you have entered your product into our system and entered your payment (US currency) you will be contacted by a Campaign Administrator with next steps for product shipping.

I am not able to ship 15 samples of my product for testing; will my submission still be accepted by PTPA?

Please contact your account executive for assistance.

How long does the testing process take? Will I be contacted by PTPA staff during the process with updates?

Once products are received, testing can take between 4 – 8 weeks, depending on the product or service. During this time, you will not be contacted unless there is a problem with your product or service. We do not provide status updates during the testing process.

How will I know if my product has been awarded the Seal of Approval?

Once we have reviewed all the evaluations from the testers, you will be notified via email on the status of your product submission.

I received notification that my product is a PTPA winner; can i issue a press release?

We ask that you do not issue any press releases until after our official campaign announcement.

Are our products being compared to other brands or individually rated?

Your product is being tested on it’s own merits. It is not being tested against a competing product.

I received notification that my product is a PTPA winner; can I issue a press release?

We know you are excited to announce to the world. We will give you all of the details around announcements and press releases once you’ve been notified of your winning status.

What does "Certify" My Product Mean?

Our Parent Tested Parent Approved seal certifies to consumers that your product has been tested, endorsed and recommended by their peers, has proven itself trustworthy, does what it promises, and offers good value. All that in one seal!

Award Announcement Campaigns

We have seasonal announcements where we promote your product win. When submitting your product you have the opportunity to include your product into any of the campaign promotion dates.

Deadline: Dec. 31, 2021 Announcement: Jan. 25, 2022
Winter Campaign

Baby it's cold outside.

But we can help keep families warm with suggestions around the best products to shop for this winter season. Take the opportunity to highlight your housewares, cleaning products, electronics, baby & toddler items, lifestyle-related products, and health and beauty products to your target audience.

Deadline: Mar. 4, 2022 Announcement: Apr. 5, 2022
Spring Campaign

Time to bloom.

Spring cleaning means that consumers now have more room for your products! Take the opportunity to highlight your housewares, cleaning products, electronics, baby & toddler items, lifestyle-related products and health and beauty products to your target audience.

Deadline: May 12, 2022 Announcement: Jun. 21, 2022
Summer Campaign

Our summer campaign is beaming.

Sure, summer is all about great weather but why can't it also be about celebrating your award winning products? Take the opportunity to highlight your housewares, cleaning products, electronics, baby & toddler items, lifestyle-related products and health and beauty products to your target audience.

Deadline: Aug. 10, 2022 Announcement: Sep. 13,2022
Back to School Campaign

Time to get our pencils out.

Back to school is not just about the kids, it's also about simplifying life for mom. Consider this campaign our Mom & Kid approach to awards. This is where we cover everything from school supplies, educational games, baby gear all the way through to small appliances and health and beauty products that make life easier for mom and the kiddos.

Deadline: Oct. 7, 2022 Announcement: Nov. 15,2022
Holiday Campaign

Time to spread some joy.

Our Holiday Campaign is one BIGGEST announcements of the year. Take the opportunity to submit your toys, housewares, electronics, baby & toddler items, lifestyle-related products. Additional TV opportunities are available during the holiday season. Make sure to contact your representative for more details and tell them Santa sent you.

How The PTPA Seal of Approval Process Works

 

 

How Does PTPA Compare Against Other Product Award Programs?

As the marketplace for family-friendly products becomes larger and ever harder to navigate, we’re often asked how a new product gets attention from parents. One of the best ways to enter this hugely competitive market is by having your product tested by parents who can see how your solution to their issues works in their own families.

Many parents rely on consumer reviews such as ours when buying products for their children. If they can see that your product has been tested and earned other parents’ approval, they are most likely to buy from you. What they are looking for specifically is a seal of approval from real families.

 

Parent Tested Parent Approved is a program designed to help companies get their innovations tested by real moms and dads. As an inventor or developer, you’ll get valuable feedback and parent approval so your customers can see your product truly works for families.

 

While the PTPA award is the standard for parent-approved products, you may want to know how we compare against other product award programs. Use this page as a guide to the top baby and children’s products awards programs available and how PTPA stacks up.

Awards Program - Seal Of Approval
Awards Program - Seal Of Approval

The Parent Tested Parent Approved Seal of Approval is for brands who are willing to put their products to the test. Brands that want to communicate to consumers that their products are held to a higher standard and deliver on consumer expectations. This, in turn, allows consumers to make better, more informed decisions about the products they use with their families.

Influencer Marketing Programs
Influencer Marketing Programs

Tap into a hassle-free influencer marketing experience with PTPA Media’s community of 3,000 content creators – from YouTube stars to Instagram mavens to blogger luminaries and other social media influencers – who will be talking about your product to their 50,000,000+ combined social followers. From influencer selection to contracting we manage the entire process for you.

200,000 Member Community
200,000 Member Community

Sure, you can boast about having millions of subscribers or followers – but that’s a passive audience. Our private influencer community of 200,000 families are incredibly engaged – they talk, share, like, comment, all in the name of helping other parents find the best and most trusted brands. Your brand could be one of them. It’s like a tight group of friends who share advice, reviews, and recommend products.

PTPA TV Tours
PTPA TV Tours

For the past 10+ years, Sharon has been a trusted face on television, so much so that she’s constantly invited by leading American and Canadian shows to recommend family approved products and talk about the products that kids love these days. The result? Instant brand exposure and increased sales. Over the last holiday season alone, PTPA hit over 20 million impressions with segments replaying over 300 times.

Contests and Social Media Competitions
Contests and Social Media Competitions

Scroll through your Facebook or Instagram feed and chances are, at some point, you’ve seen a brand hold a contest. “Free stroller!” if you like and share this image. “Free baby clothes” if you tag a few friends. As we scroll our social media channels, one thing’s clear: people like to win things, which is why social media platforms are a perfect place to host online brand contests.

Ratings and Reviews
Ratings and Reviews

Generate authentic product reviews from our parent community, and see how influence can change your brand sentiment or brand perception.  Brands turn to our network to not only write product reviews but also to share product stories. How the product is helping their family, how they’re using it and the difference it’s making in their lives, complete with photos and videos.

When the world’s most trusted brands want to grow, they turn to PTPA’s buying community.

Over the past decade, household names like Dyson, Sony, and Hasbro have driven sales and brand awareness with PTPA campaigns.