Understanding the consumer journey will help you identify where they are on that journey: what stage of decision-making process each type of buyer goes through before deciding whether or not to buy something from your company. This information can be used as part of an overall strategy that helps consumers start trusting you and turns them into buyers!
As a company that tests and certifies products, we know that the lowest bar for entry is a superior product that delivers on a brand promise. While most of our partners understand this, what they often miss is how to build a relationship with the consumer. And this is where the journey to purchase and beyond really begins to matter to sales and brand trust.