Why TV Still Works as an Advertising Channel

The advent of digital technology has brought with it a revolution in advertising and marketing. Email, social media, blogs and other digital methods have ushered in a new era where most customers are easy to reach with just a few…

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How To Set Up Influencer Marketing Campaigns

Influencers are becoming very popular on social media. They promote products, places, and experiences to their followers, and make an income in return for their posts. Being an influencer isn’t necessarily a difficult job, but it’s the steps to becoming…

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Top 5 Reasons to Work with Micro Influencers

Instagram influencers are  content creators who have developed enough of an online following to hold real marketing power. Bids to be a part of their sponsored posts can reach the five figure range. The number of followers is the metric…

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Facebook’s Move to Cryptocurrency

If you were to ask the average consumer about cryptocurrency, most of them would probably say something along the lines of “oh, you mean like Bitcoin?” and then the conversation would end.  Cryptocurrency is still having it’s moment in the…

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6 Steps to Building Consumer Trust Online

All good relationships are built on trust. The relationships between brands and customers is no exception. Building consumer trust online can significantly impact the growth of a business. When consumers trust a brand, they will continue to purchase from that…

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Building Trust from the Inside Out

It’s what’s on the inside that counts, right? Maybe.  But we are used to that expression as it pertains to people.  We overlook the fact that it can pertain to businesses as well.  As companies we often forget that the…

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BRAND TRUST: A JOURNEY NOT JUST A DESTINATION

It’s not the destination but the journey, they say.

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7 Simple steps to Improve Brand Trust with Millennials Today

Consumers today don’t have time to waste. They are looking for trustworthy companies and products, and they do not want false promises and a lot of hype. In order to gain their trust, you need to deliver on expectations. There…

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Multigenerational Households Are Influencing North American Retail Trends
Marketing strategies need to include families with adult kids and grandparents under the same roof. The average family home looks very different today than in years past. According to recent data, a record 64 million Americans and 2.2 million Canadians are currently living in multigenerational homes,...
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For Some ADHD Adults, It’s Fuel For Entrepreneurial Success

After struggling to cope with symptoms as children, some business-savvy adults say their condition pushes their career forward.

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