Trust through Co-Creation

Here’s a riddle for you.

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Purpose as your Differentiator

Purpose continues to be a differentiator and bottom-line driver

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10 Ways To Leverage A Product Award

Winning an industry product award can be a real feather in your cap that boosts your brand’s awareness and image. It’s important to capitalize on your win as soon as possible, though. How do you make the most of winning…

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How To Build An Influencer Marketing Strategy

If you are in the marketing business, then you know how important it is to get your brand name out there in an effective way. Of course, that is every marketer’s goal, but can be easier said than achieved. This…

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How Online Influencers Can Shape Shopping Behaviour

The marketing landscape has changed drastically in the past few years. While traditional approaches like TV spots and magazine ads are generating less and less traction, digital-based advertising has turned into a booming business. These digital advertising methods include social…

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Baby Boomers, Gen-X, Millennials & Gen- Z defined

It’s frankly overwhelming. How do you keep up? I mean it’s not like time is standing still so how do you figure out what age is currently deemed a Millennial? Gen-Z? Let’s simplify it for you.

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The Millenial Mom

The average millenial mom is 31 yrs old and has one child. Born between early 1980s and mid-1990s, this is the first generation to But now more than ever, they are feeling unsupported by society and their fellow moms.

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Why Using A Company To Manage Your Influencer Marketing Campaign Makes Sense

Buying ad space on Google, Facebook and other search engines and social media apps has already begun to decline. Meanwhile, many brands are seeing massive ROI by getting their products placed or endorsed on content creator channels. Word-of-mouth reviews and…

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10 Benefits Of Influencer Marketing

Influencers have become very prominent figured on social media. They promote products, highlight their experiences, and offer suggestions. Many of them also have their own websites where they document their lives regularly. Influencer marketing is a very successful strategy that…

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What It Takes To Get Your Product on TV

Promoting Your Product on TV In recent years, digital advertising has changed significantly. Social media, blogging, email — these are all effective marketing strategies that have potential to deliver a high return with very little invested. Even with these new…

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