In the age of Amazon, Google and YouTube, television advertising seems like a step backward as opposed making progress reaching your target market. Despite what you may have read or heard, TV advertising is still going strong and delivering ROIs…
Every brand is trying to figure out how to get consumers to notice and trust their products. We see marketing strategies of every kind and on every sort of media — social media, radio, television, billboards, etc.
The impact branding has on purchasing decisions is incalculable.Your brand is the public face of your product, your company and your corporate identity. What are you all about? What are your values? Your brand says it all. How you present…
With businesses from all over the globe pushing products left and right, the notion that your business can compete with them, especially on a non-digital media platform like TV, might seem far-fetched. However, TV commercials, product tours and media coverage…
As you already know, social media marketing is one of the most effective ways to promote your business. However, chances are that you’re not getting as broad of a reach as you want. Unfortunately, it can take time to build…
With businesses from all over the globe pushing products left and right, the notion that your business can compete with them, especially on a non-digital media platform like TV, might seem far fetched. However, TV ads are nowhere near over….
While it’s not a recent innovation by any means, there’s no denying that the concept of the customer loyalty program has grown exponentially in recent years. Due to there being so many avenues available for businesses to communicate directly with…
With businesses from all over the globe pushing products left and right, the notion that your business can compete with them, especially on a non-digital media platform like TV, might seem far-fetched. However, TV commercials, product tours and media coverage…
Despite the ever growing retail powerhouse of eCommerce, TV marketing and sales still command and audience of millions of viewers. QVC and channels like it continue to thrive selling thousands of products, services and items daily on a near 24…
Developing a new product is a process fraught with difficulties. Development, innovations, product testing — all of these are important and integral stages that present unique challenges to the developer. Many products, no matter how great the initial idea, never…