5 Things to Keep Top of Mind When Marketing to Moms

Fifty-six percent of moms in the United States feel marketers can’t connect in an authentic, engaging, and valuable way.[1] The attempt to resonate is frequently missed. Here are five considerations to remember when marketing your brand and product to this…

Read More
Thoughtful Changes Companies Are Making in Light of COVID-19

Let’s face it: with the rapidly changing economic landscape, businesses are trying to stay afloat. Everyone is experiencing turmoil. Yet, it’s the companies focused on determining what adjustments they’ll need to make amidst the ongoing crisis and adapting to these…

Read More
Differentiation During Crisis and Beyond

These are trying times. Social distancing is impacting every facet of life across the world. It is the antithesis of our typically social world. From In-Store to Online From a retail perspective, the landscape has had to change literally overnight. …

Read More
How To Differentiate Your Product With Product Testing

Launching a new product or service can be a risky proposition. There are so many different ways the launch can go wrong. One area where people often fail to plan accordingly is product differentiation. With so many products available on…

Read More
How Awards And Certifications Differentiate Your Products

If you’re trying to market a brand or product in today’s marketplace, you’re going to encounter difficulties. There are so many people and companies doing similar things, and differentiating your products from competitors is both a challenge and a necessity….

Read More
Five TV Advertising Pros And Cons

In the age of Amazon, Google and YouTube, television advertising seems like a step backward as opposed making progress reaching your target market. Despite what you may have read or heard, TV advertising is still going strong and delivering ROIs…

Read More
HOW CERTIFICATIONS AND AWARDS BUILD CONSUMER TRUST

Every brand is trying to figure out how to get consumers to notice and trust their products. We see marketing strategies of every kind and on every sort of media — social media, radio, television, billboards, etc.

Read More
How Does Branding Affect Consumer Purchasing Decisions

The impact branding has on purchasing decisions is incalculable.Your brand is the public face of your product, your company and your corporate identity. What are you all about? What are your values? Your brand says it all. How you present…

Read More
How Buying TV Advertisements Can Help Your Business

With businesses from all over the globe pushing products left and right, the notion that your business can compete with them, especially on a non-digital media platform like TV, might seem far-fetched. However, TV commercials, product tours and media coverage…

Read More
Micro Influencers & How They Can Help Your Business

As you already know, social media marketing is one of the most effective ways to promote your business. However, chances are that you’re not getting as broad of a reach as you want. Unfortunately, it can take time to build…

Read More