BUILDING CONSUMER TRUST ONLINE: YOU CAN’T SELL WITHOUT IT
So, you’ve developed a strong brand and offer a great product. But do you have your consumer’s trust? When it comes to key purchase-making decisions, building consumer trust online is second in importance only to price and affordability[1], meaning you…
How COVID-19 Has Shifted Online Behavior
The pandemic has changed how we live in many ways. With lockdowns, restrictions, and a reduction in activities done outside the home, there’s been a shift to more time spent indoors — and online. Now, so much of our daily…
How to Break Through During the Busy Holiday Season
It may be the most wonderful time of year, but the holiday shopping season can be a challenge for brands as the market becomes cluttered with products, services, and promotions vying for shoppers’ attention. Fortunately, if you take the right…
5 Ways to Keep Your Customers Coming Back
A strong product and well-developed brand are essential in the success of a small business, but exceptional customer service can give you an edge over the competition by fostering an emotional connection to your brand. Positive interactions can lead to…
Reaching Millennials in a Competitive Market
With millennial consumers gaining purchasing power, the consumer-packaged-goods (CPG) market has become more competitive than ever as new players fight for their piece of the pie. While consumers will always need conventional household items, food, and toiletries, discerning millennials have…
5 Things to Keep Top of Mind When Marketing to Moms
Fifty-six percent of moms in the United States feel marketers can’t connect in an authentic, engaging, and valuable way.[1] The attempt to resonate is frequently missed. Here are five considerations to remember when marketing your brand and product to this…
Thoughtful Changes Companies Are Making in Light of COVID-19
Let’s face it: with the rapidly changing economic landscape, businesses are trying to stay afloat. Everyone is experiencing turmoil. Yet, it’s the companies focused on determining what adjustments they’ll need to make amidst the ongoing crisis and adapting to these…
Differentiation During Crisis and Beyond
These are trying times. Social distancing is impacting every facet of life across the world. It is the antithesis of our typically social world. From In-Store to Online From a retail perspective, the landscape has had to change literally overnight. …
How To Differentiate Your Product With Product Testing
Launching a new product or service can be a risky proposition. There are so many different ways the launch can go wrong. One area where people often fail to plan accordingly is product differentiation. With so many products available on…
How Awards And Certifications Differentiate Your Products
If you’re trying to market a brand or product in today’s marketplace, you’re going to encounter difficulties. There are so many people and companies doing similar things, and differentiating your products from competitors is both a challenge and a necessity….