Differentiation During Crisis and Beyond

These are trying times. Social distancing is impacting every facet of life across the world. It is the antithesis of our typically social world. From In-Store to Online From a retail perspective, the landscape has had to change literally overnight. …

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How Awards And Certifications Differentiate Your Products

If you’re trying to market a brand or product in today’s marketplace, you’re going to encounter difficulties. There are so many people and companies doing similar things, and differentiating your products from competitors is both a challenge and a necessity….

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Five TV Advertising Pros And Cons

In the age of Amazon, Google and YouTube, television advertising seems like a step backward as opposed making progress reaching your target market. Despite what you may have read or heard, TV advertising is still going strong and delivering ROIs…

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How Does Branding Affect Consumer Purchasing Decisions

The impact branding has on purchasing decisions is incalculable.Your brand is the public face of your product, your company and your corporate identity. What are you all about? What are your values? Your brand says it all. How you present…

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Micro Influencers & How They Can Help Your Business

As you already know, social media marketing is one of the most effective ways to promote your business. However, chances are that you’re not getting as broad of a reach as you want. Unfortunately, it can take time to build…

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Purpose as your Differentiator

Purpose continues to be a differentiator and bottom-line driver

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How Online Influencers Can Shape Shopping Behaviour

The marketing landscape has changed drastically in the past few years. While traditional approaches like TV spots and magazine ads are generating less and less traction, digital-based advertising has turned into a booming business. These digital advertising methods include social…

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Baby Boomers, Gen-X, Millennials & Gen- Z defined

It’s frankly overwhelming. How do you keep up? I mean it’s not like time is standing still so how do you figure out what age is currently deemed a Millennial? Gen-Z? Let’s simplify it for you.

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The Millenial Mom

The average millenial mom is 31 yrs old and has one child. Born between early 1980s and mid-1990s, this is the first generation to But now more than ever, they are feeling unsupported by society and their fellow moms.

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Why TV Still Works as an Advertising Channel

The advent of digital technology has brought with it a revolution in advertising and marketing. Email, social media, blogs and other digital methods have ushered in a new era where most customers are easy to reach with just a few…

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