A selection of PTPA award-winning products
Parent Tested Parent Approved
The Parent Tested Parent Approved Seal of Approval empowers consumers to make informed purchasing decisions in products they can trust.
How it works
Your product is put to the test with select consumers from our network, ready to share their feedback directly with you.
Who is this for?
The PTPA Seal of Approval program is for brands that want to stand out from their competition. Looking for a unique way to market your products in-store, online, or through word of mouth campaigns? Are online reviews and peer endorsements part of your marketing initiatives? Want “At-A-Glance” credibility and trust? Then the PTPA Seal of Approval program is for you.
Does Your Product Qualify?
The PTPA Seal of Approval is one of the most credible and influential consumer product awards. Are you developing a new product or simply looking for a new way to market your existing product? Reach out to see if you qualify. Our submission categories range from automotive, Baby and Toddler, Books and Magazines, Clothing and Accessories, Eco Friendly, Education, Electronics, Food and Beverage, Health and Beauty, Housewares, Pets, Prenatal and Maternity, Software and Apps, and Toys and Games.
A selection of PTPA Award Winning products
PTPA Award Program Packages
We have something for everyone. Whether you are simply looking for the opportunity to earn our award or looking to build awareness through digital or television campaigns, we have packages to fit your budget.
What Winners Say
For more than 12 years, PTPA has been helping brands get their products in front of consumers. Combining the PTPA Seal of Approval with our community of over 200,000 families across North America, PTPA has helped brands create impact and raise awareness for their products.
"The PTPA seal adds great value and equity to Well Beginnings Diapers and provides an elevated brand experience the consumer is seeking when shopping for these products. The seal also helps to build trust and loyalty which is critical for diapers."
Walgreens
Senior Product Manager" We have been submitting our products to be tested by PTPA families for the last 10 years. In the age of social media, peer reference is extremely important, and parents and grandparents look to PTPA to provide them with honest, unbiased reviews of products. "
VTECH
Director of Sales"PTPA has given us the opportunity to talk to a very engaged community of parents about products that matter to them. Incorporating the PTPA seal on the majority of our Philips Avent products has further added confidence and credibility to our brand as the #1 baby feeding brand recommended by moms worldwide. "
Philips Avent North America
Marketing Manager"PTPA’s strategy, audience, and reach are a perfect fit for the Harlem Globetrotters’ brand and marketing strategy in the U.S. and Canada. PTPA is more than a community of moms and dads – they are led by a team of innovators who have helped shape the way the Globetrotters engage with fans on social media."
Harlem Globetrotters
Senior Director"PTPA has proven to be a great partner for Gay Lea Foods. They have helped us achieve stronger product and brand awareness through their blogger program and continue to draw new audiences to our social channels."
Gay Lea Foods
Senior Product ManagerFrequently Asked Questions
We understand you may still have questions. Hopefully, we’ve got the answers below.
How do I submit my product?
So glad you asked! We evaluate each product prior to submission so click on the certify my product link and please complete the questionnaire. Or contact your sales person for a personal unique link.
How many products are required for testing?
Depending on the value of the product, we will need 15 product samples. Higher value items have a lower sample requirement. Please contact your account executive at the time of submission for exact numbers.
I have asked to be invoiced for my submission; will this delay the testing process?
The testing process does not begin until full payment for the submission has been received.
If my product is awarded the Seal of Approval, how do I access the images of the seal?
Once you have received notification that your product is a PTPA winner, please sign the license agreement. Once the agreement is returned to us, we will email you with the seal images for use on your marketing materials, product packaging and website.
What happens after I submit my product to PTPA for testing and I have made an online payment?
Once you have entered your product into our system and entered your payment (US currency) you will be contacted by a Campaign Administrator with next steps for product shipping.
Who is testing my products?
You tell us. When you submit your product, you will be asked questions about the ideal target demographic for your product. That’s how we select our testers.
I have asked to be invoiced for my submission; will this delay the testing process?
The testing process does not begin until full payment for the submission has been received.
What happens if I don’t win?
For starters, you get a 70% refund of your fees. If that wasn’t enough to show you how legitimate our program is, we also throw in the market research we’ve compiled from our testers. Did we mention we are the only awards organization in North America that does this?
What happens after I submit my product to PTPA for testing and I have made an online payment?
Once you have entered your product into our system and entered your payment (US currency) you will be contacted by a Campaign Administrator with next steps for product shipping.
I am not able to ship 15 samples of my product for testing; will my submission still be accepted by PTPA?
Please contact your account executive for assistance.
How long does the testing process take? Will I be contacted by PTPA staff during the process with updates?
Once products are received, testing can take between 4 – 8 weeks, depending on the product or service. During this time, you will not be contacted unless there is a problem with your product or service. We do not provide status updates during the testing process.
How will I know if my product has been awarded the Seal of Approval?
Once we have reviewed all the evaluations from the testers, you will be notified via email on the status of your product submission.
I received notification that my product is a PTPA winner; can i issue a press release?
We ask that you do not issue any press releases until after our official campaign announcement.
Are our products being compared to other brands or individually rated?
Your product is being tested on it’s own merits. It is not being tested against a competing product.
I received notification that my product is a PTPA winner; can I issue a press release?
We know you are excited to announce to the world. We will give you all of the details around announcements and press releases once you’ve been notified of your winning status.
What does "Certify" My Product Mean?
Our Parent Tested Parent Approved seal certifies to consumers that your product has been tested, endorsed and recommended by their peers, has proven itself trustworthy, does what it promises, and offers good value. All that in one seal!
Award Announcement Campaigns
We have seasonal announcements where we promote your product win. When submitting your product you have the opportunity to include your product into any of the campaign promotion dates.
Deadline: Dec. 4, 2020
Announcement: Feb. 9, 2021
Winter Campaign
Baby it's cold outside.
But we can help keep families warm with suggestions around the best products to shop for this winter season. Take the opportunity to highlight your housewares, cleaning products, electronics, baby & toddler items, lifestyle-related products, and health and beauty products to your target audience.
Deadline: Feb. 5, 2022
Announcement: Apr. 6, 2022
Spring Campaign
Time to bloom.
Spring cleaning means that consumers now have more room for your products! Take the opportunity to highlight your housewares, cleaning products, electronics, baby & toddler items, lifestyle-related products and health and beauty products to your target audience.
Deadline: Apr. 23, 2022
Announcement: Jun. 8, 2022
Summer Campaign
Our summer campaign is beaming.
Sure, summer is all about great weather but why can't it also be about celebrating your award winning products? Take the opportunity to highlight your housewares, cleaning products, electronics, baby & toddler items, lifestyle-related products and health and beauty products to your target audience.
Deadline: Jul. 16, 2021
Announcement: Sep. 14, 2021
Back to School Campaign
Time to get our pencils out.
Back to school is not just about the kids, it's also about simplifying life for mom. Consider this campaign our Mom & Kid approach to awards. This is where we cover everything from school supplies, educational games, baby gear all the way through to small appliances and health and beauty products that make life easier for mom and the kiddos.
Deadline: Sept. 24, 2021
Announcement: Nov. 9, 2021
Holiday Campaign
Time to spread some joy.
Our Holiday Campaign is one BIGGEST announcements of the year. Take the opportunity to submit your toys, housewares, electronics, baby & toddler items, lifestyle-related products. Additional TV opportunities are available during the holiday season. Make sure to contact your representative for more details and tell them Santa sent you.
