Building brand trust is our superpower.
Our seal of approval has been the symbol of instant trust for millions of consumers for over 15 years. It’s the product award built on authentic testing by real families.
Submit Your ProductBecome one of our trusted brands
How does our product award program work?
87% of consumers have to trust a brand before they buy, and 90% are more likely to buy a product recommended to them.
We select families from our parenting community comprised of your target audience to test and review your product. Testing feedback is shared with you, providing your brand with valuable consumer insights. Once testing is completed, we review overall scores and feedback to determine if your product is a seal of approval winner. Products can be submitted from a wide range of categories.
Our Services
Seal of Approval
Built on authentic product testing from real families, the PTPA seal of approval promotes your product as trustworthy and award winning. Stand out from your competitors by leveraging the award across all consumer touchpoints.
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TV Appearances
PTPA Founder Sharon Vinderine has promoted award-winning products on more than 300 television shows on major networks including ABC, NBC, FOX and Headline News. She has appeared on programs such as the Rachael Ray Show, the Steve Harvey Show, EXTRA! and FOX & Friends. Her annual holiday season Satellite Media Tour generates over 39 million television, radio and digital impressions across the United States during the busiest retail season of the year.
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Consumer Research
We’ve built an influential parenting community of over 250,000 members that provides invaluable insights and feedback for the brands we work with. We engage our community with targeted, customized surveys, collecting and analyzing data to help brands understand their target consumers’ behaviors and needs. This research helps brands deliver consumer and marketing strategies, branding, advertising and communications – virtually any touchpoint with your target audience.
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How to Earn the PTPA Seal
1
Submit Your Product
Let’s see if your product is up to the test. Submit your product for consideration to earn our seal of approval, the leader in consumer product awards.
2
Target Your Audience
We’ll select a group of families that align with your target audience and send them your product for authentic testing and feedback.
3
Market Research
After our product testers complete their evaluations, comments and scores are calculated to determine if your product is a winner. All the valuable insights collected from testing are available to your brand upon completion.
4
Promote Your Award
If your product passes the test and earns our coveted seal of approval, you’ll join a select group of winners. Your seal of approval license is good for one year and you can promote your win anywhere…on product packaging, online and in all your marketing initiatives!
What Winners Say
For over 15 years, PTPA has been helping brands get their products in front of consumers. Combining the PTPA Seal of Approval with our community of over 200,000 families across North America, PTPA has helped brands create impact and raise awareness for their products.
We have been submitting our products to be tested by PTPA families for the last 10 years. In the age of social media, peer reference is extremely important, and parents and grandparents look to PTPA to provide them with honest, unbiased reviews of products.
The PTPA seal adds great value and equity to Well Beginnings Diapers and provides an elevated brand experience the consumer is seeking when shopping for these products. The seal also helps to build trust and loyalty which is critical for diapers.
PTPA’s strategy, audience, and reach are a perfect fit for the Harlem Globetrotters’ brand and marketing strategy in the U.S. and Canada. PTPA is more than a community of moms and dads – they are led by a team of innovators who have helped shape the way the Globetrotters engage with fans on social media.
The brands that bear the Seal in North America are amongst the elite and we are honored to be a part of the program. The team behind the PTPA ‘curtain’ are very down-to-earth, responsive and aiming for a win-win situation for both sides. A company and brand are only as strong as the people behind it
In a typical summer, PJ Masks would be participating in major fan-driven events like San Diego Comic Con, and we were looking for opportunities to connect virtually with consumers outside of our usual brand channels. PTPA was the perfect ‘one-stop shop’ for a digital campaign that successfully elevated our brand, apps, and products!
Frequently Asked Questions
How do I submit my product?
So glad you asked! We evaluate each product prior to submission so click on the Submit Your Product link and please complete the questionnaire. Or contact your sales person for a personal unique link.
How many products are required for testing?
Depending on the value of the product, we will need 15 product samples. Higher value items have a lower sample requirement. Please contact your account executive at the time of submission for exact numbers.
How long does the testing process take? Will I be contacted by PTPA staff during the process with updates?
Once products are received, testing can take between 4 – 8 weeks, depending on the product or service. During this time, you will not be contacted unless there is a problem with your product or service. We do not provide status updates during the testing process.
If my product is awarded the Seal of Approval, how do I access the images of the seal?
Once you have received notification that your product is a PTPA winner, please sign the license agreement. Once the agreement is returned to us, we will email you with the seal images for use on your marketing materials, product packaging and website.
How will I know if my product has been awarded the Seal of Approval?
Once we have reviewed all the evaluations from the testers, you will be notified via email on the status of your product submission.
Who is testing my products?
You tell us. When you submit your product, you will be asked questions about the ideal target demographic for your product. That’s how we select our testers.
Are our products being compared to other brands or individually rated?
Your product is being tested on it’s own merits. It is not being tested against a competing product.
Social Support
Our popular Parent Squad is a community of 3,000+ micro-influencers with more than 5.3 million combined followers…sharing your brand story to your target audience. The PTPA Parent Squad has some serious social posting power, and they’ll get the right message to the right people at the right time.
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